News flash: The rise within the digital sphere in minutes
Round the clock, something is happening in the digital sphere and it is my duty to bring every single bit of the current experience to your screen. Google’s Toontastic storytelling app for kids goes 3D...
View Article10 Incredible characteristics every content marketer should possess
Content drives business, and at any given moment; buyers are searching for information that will enlighten them, educate them, or help them solve a problem. Whether it’s a data sheet, white paper, demo...
View ArticleBoost your chances of being seen on twitter just by retweets
With more than 320 million active users, there is no doubt that Twitter is a great marketing tool. It gives you many opportunities to connect with your target audience. Whether you are marketing a...
View Article7 incredible customer loyalty schemes for the Nigerian audience
Since it costs more to acquire a new customer than to keep a current one, it’s important to focus on getting your current customers to shop with you as much as possible. This is known as retention...
View ArticleUnderstanding the consumers buying process for better marketing strategies
Far too often, business owners think consumers buying process is basically random. Thereby, they approach product and service marketing in the same way, based on trial and error forgetting that there...
View ArticleAstounding reasons to promote your content using press releases
You can promote your content on social media sharing, SEO, digital adverts, website, social media pages, email etc. but in most cases, content marketers forget that you can also use press releases to...
View ArticleAmazing strategies on how to promote your blog posts
It’s tough work creating a blog – then even moving further to promote the blog posts; which eventually leads to driving traffic to the blog. That’s the dilemma most bloggers find themselves in when...
View ArticleWhy outsourcing digital marketing activities will be effective for your...
If you have to evaluate between outsourcing digital marketing activities and inbound activities, i bet you will be alarmed at how outsourcing outweighs inbound marketing. Businesses have to...
View Article10 incredible internet marketing strategies that work for businesses in Nigeria
Talking about building internet marketing strategies for businesses is one of my favorite things. 54 percent of businesses view email as the most effective form of internet marketing, according to a...
View ArticleThe essential features of a trustworthy shopping site in Nigeria
The shopping experience determines whether there would be a return or if you should just forget about it. Creating an engaging website using images, descriptive words and colours that easily attract is...
View ArticleHow important is video in content marketing for small businesses
With online videos quickly becoming a key means for people to satisfy their information and entertainment needs, small businesses that fail to include it in their internet marketing strategies will do...
View Article9 crazily effective Pillars of a successful social media strategy
In a rapidly changing online world, doing the right thing in the right marketing platform is important for the success and survival of any business in a very competitive market now and beyond. In the...
View ArticleHow colours directly affect your digital marketing strategy
Colours have always stirred human emotions therefore considering colours while planning your digital marketing strategy isn’t such a bad idea. White chalk was a precious tool in the hands of artists...
View ArticleHow can digital marketing help your business if you’re new to the internet?
The competition is fierce, and it’s harder to draw in new customers than ever which has caused most businesses to tilt towards digital marketing. As you probably know, you can’t grow your business...
View ArticleAnalyzing your internet marketing plan to project your customer’s lifetime...
The basis for creating an online presence is to attract more customers; therefore every internet marketing plan is expected to fit for a long term relationship. Whether you’re operating a medium, small...
View ArticleHow to use big data to boost personalize audience experience
Yes, big data is a huge deal. But let’s not start by going all technical on the idea of big data and frighten our nerves out. I will say, for every digital marketing strategy, you must have inquired,...
View ArticleWhich social media platform is right for my business?
Most businesses have two major challenges: limited cash flow and very limited manpower. The internet has created a world where new social media channels are popping up all the time. How does a business...
View ArticleHow to amplify your Facebook marketing to generate sales
One platform that over time has increasingly quadrupled its previous user subscription is Facebook – therefore using it (Facebook marketing) as a tool won’t be out of place to say. With 1.65 billion...
View ArticleNews flash: World wide news on social media, technology and innovations
Google’s cloud platform improves its free tier Google today quietly launched an improved always-free tier and trial program for its Cloud Platform. The free tier, which now offers enough power to run a...
View ArticleHow the curse of knowledge can undermine your internet marketing content
You here most people tell you “knowledge is power” which is true but in this premise, I will kind of disagree with that notion. This is not because knowledge is power but what use is the knowledge when...
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